Joelle Mae David
Founder and CEO
Joelle Mae David is a writer and director from East London. After making several short documentaries and films, she used her experience to start her own production company; Bluebird Pictures, focusing on narrative storytelling. This extended to outreach programmes in her local community, including the World Cinema Film Festival which ran from 2018 – 2022. She released the short film Greasy Spoon, a comedy-sci-fi about gentrification, in 2020. It was selected for BAFTA-qualifying festivals such as Aesthetica and London Short Film Festival and was nominated for the Hijack Visionary Award and the Taash Comedy in Film Award.
In 2021, she directed a read-through of Sarah Keyworth’s comedy Manbeast, directed the non-TX pilot Great Brittons (written by Ava Pickett) for Channel 4 and wrote a sci-fi pilot script for Audible through S’able Labs. In 2022 she directed two episodes of Dreaming Whilst Black S1, followed by Channel 4’s Queenie in 2023. Her company Bluebird Pictures took part in the Indie Labs programme and their place was sponsored by Sony Pictures in 2024. Most recently she directed the lead block of Boarders S2 for the BBC and Tubi, and 4 episodes of Apple TV’s Criminal Record S2, releasing in April 2026.
She is focused on putting her experience as a director for TV into developing original ideas with exciting talent for Bluebird Pictures.
David Avery
Development Producer
David Avery is a British actor best known for his work in Starred Up Film4/Sigma Films, The Night Manager BBC/AMC and Bancroft ITV. Avery trained for one year at The Central School of Speech and Drama in 2008 graduating with a master in Acting for Screen.
Avery is well known for being a versatile actor working across film and television in both comedy and drama. His stand out credits like Starred Up and The Night Manager have propelled Avery’s career forward and given him international recognition.
Other notable work includes Brothers With No Game and Borderline Netflix. Both comedy series had humble beginnings and have gone to accumulate large followings. BWNG’s first series was launched independently on YouTube in 2012 and after going viral, has since been broadcast on channels like London Live and Trace TV.
With his eclectic background and experience, Avery aims to bring that same energy to Bluebird Pictures as an executive producer, after collaborating on short film Greasy Spoon earlier this year. His experience has proved his ability to recognise good work and we’re thrilled to have him join the team!