Meet The Team

Joelle Mae David

Creative Director

Joelle was born and raised in East London and always had a passion for storytelling. This was mostly channelled through art until attending Southampton University to study English Literature and film. After attending university, Joelle went on to work as a production assistant for several different production companies, before moving on as an assistant director in film and television and a sub-editor for several national newspapers.

It was whilst she was working as a production assistant that she began creating short documentaries that shone a light on undiscovered talent from marginalised backgrounds, which featured on BBC3 followed by a short poetic documentary for the channel in 2019.

After making several short documentaries and films, Joelle used her experience as an assistant director to start Bluebird Pictures and focus on more narrative storytelling. Joelle often writes and directs stories that subvert negative stereotypes of marginalised groups in society, by delving into genres such as comedy, sci-fi and thriller.

Joelle believes that the film industry should be accessible to everyone, despite their economic background, and champions inclusion at all levels.

Please direct any writing or directing enquiries to

David Avery

Executive Producer

David Avery is a British actor best known for his work in Starred Up Film4/Sigma Films, The Night Manager BBC/AMC and Bancroft ITV. Avery trained for one year at The Central School of Speech and Drama in 2008 graduating with a master in Acting for Screen.

Avery is well known for being a versatile actor working across film and television in both comedy and drama. His stand out credits like Starred Up and The Night Manager have propelled Avery’s career forward and given him international recognition.

Other notable work includes Brothers With No Game and Borderline Netflix. Both comedy series had humble beginnings and have gone to accumulate large followings. BWNG’s first series was launched independently on YouTube in 2012 and after going viral, has since been broadcast on channels like London Live and Trace TV.

With his eclectic background and experience, Avery aims to bring that same energy to Bluebird Pictures as an executive producer, after collaborating on short film Greasy Spoon earlier this year. His experience has proved his ability to recognise good work and we’re thrilled to have him join the team!

Chanel Washington

Marketing Manager

Chanel Washington is a forward-thinking and results-driven international marketer and event professional. She has held executive positions and been responsible for global portfolios for digital companies, global media companies and the financial services industry.

Chanel has solid expertise and a proven track record in brand development, social media, digital and content marketing. She also manages the planning and execution of corporate and private events, both in-person and virtually.

Chanel brings this expertise to our World Cinema Film Festival each year, ensuring a brilliant event either online or in person.

Kashif Boothe

Freelance Producer

Born and raised in South London. Kashif has been working in the TV industry for almost seven years in across factual, scripted and media operations at ITV, Discovery Channel, Channel 4, Idris Elba’s production company Green Door Pictures, Jamie Oliver Ltd and amongst others.

He is an Independent filmmaker and produce short films and web series’ under my production company Kashif Boothe Entertainment.

He is best known for his web series Nate & Jamie and Imperfect which both have won awards at the Screen Nation Awards and the short film Black Man Stand which won Best Documentary at the London Short Series Festival.

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