Joelle Mae David

CEO and Film Director

Joelle was born and raised in East London and always had a passion for storytelling. This was mostly channelled through art until attending Southampton University to study English literature and film. After attending university, Joelle went on to work as a production assistant for several different production companies, before moving on as an assistant director in film and television and a sub-editor for several national newspapers.

It was whilst she was working as a production assistant that she began creating short documentaries that shone a light on undiscovered talent from marginalised backgrounds. After making several short documentaries and films, Joelle used her experience as an assistant director to start Bluebird Pictures.

Joelle wanted to create a company that not only told compelling stories, but also supported emerging filmmakers from similar backgrounds to her own. Joelle believes that the film industry should be accessible to everyone, despite their economic background, and champions inclusion at all levels. Which is why in 2018 Joelle started the World Cinema Film Festival – an arm of Bluebird Pictures that supports filmmakers from diverse backgrounds around the world.

Joelle often writes and directs productions for Bluebird Pictures, believing in subverting negative stereotypes of marginalised groups in society, and delving into genres such as comedy, sci-fi and horror. Telling stories led by people from diverse backgrounds, but not always driven by race.

Joelle is looking forward to developing longer form content with Bluebird Pictures, and creating exciting opportunities for up and coming filmmakers, actors, and creatives.

David Avery

Executive Producer

David Avery is a British actor best known for his work in Starred Up Film4/Sigma Films, The Night Manager BBC/AMC and Bancroft ITV. Avery trained for one year at The Central School of Speech and Drama in 2008 graduating with a master in Acting for Screen.

Avery is well known for being a versatile actor working across film and television in both comedy and drama. His stand out credits like Starred Up and The Night Manager have propelled Avery’s career forward and given him international recognition.

Other notable work includes Brothers With No Game and Borderline Netflix. Both comedy series had humble beginnings and have gone to accumulate large followings. BWNG’s first series was launched independently on YouTube in 2012 and after going viral, has since been broadcast on channels like London Live and Trace TV.

With his eclectic background and experience, Avery aims to bring that same energy to Bluebird Pictures as an executive producer, after collaborating on short film Greasy Spoon earlier this year. His experience has proved his ability to recognise good work and we’re thrilled to have him join the team!